His success was due in part to his tenacity, but it was also due to his intrinsic grasp of how the economy worked as a whole. It was apparent from researching the growth of fitness and understanding its history that the fitness industry's advancement lay in technological innovation. Mr. Kanyike was able to create a product that spoke to people's demand for a comprehensive health plan.

He founded Hayes 4 Fitness in 2014 to serve residents of the Hudson Valley before expanding to New York City in 2018. When the epidemic hit his business, he started working on a social network where people could compete and gamble on fitness challenges for immediate cash. Gains App Inc. provides a method for the fitness community to be connected, entertained, and rewarded while staying active.